Starting Something New
We’ve been working on launching Sanvaro Media since November of 2017. It’s been a combination of love and frustration melding together skill sets and sweat into a collection of products and services we’re proud to present to the public.
But that’s just the silly side of the business. We want to be a lifestyle brand that not only sells ironic items, but pushes the boundaries of creativity and inspires people to do more within their own grasp.
The sounds like a really lofty goal, and it is. There’s probably no right or wrong way to do it but it’s the doing part that we’ve found the most challenging.
So we’re going to talk about that moving forward — how to start something new when you think everything you touch is terrible.
- Don’t throw anything away.
Realize that the creative process isn’t direct. The first iteration of anything may not be exactly what you want it to be, that’s okay. Inspiration could pop up on the toilet and you might regret throwing away that little napkin doodle.
2. Don’t show people too early.
We all crave satisfaction from others, it’s the greatest feeling about creating, after all. But sometimes being overeager just leads to feeling judged, and in some cases adds unwanted pressure. Find your reason for creating — then show people when you’re closer to being “okay” with it.
3. Don’t care about what people think.
This kind of goes with the last one, but if you’re really proud of something and a friend thinks putting googly eyes on toast is a waste of bread then you know what? Who cares? Send him some googly toast in the mail and remember the reasons you created this in the first place.
Just don’t forget that creativity is a process and sometimes, when you show someone your work it might be a bit too early. You’ll never get anywhere unless you toss their opinions aside and find your vision for your work of art.
